We all love a story; it’s part of what we are as human beings. Although storytelling has been around for an age, stories are often not connected to learning activities. In fact, it’s been said that the original learning technologies were the story and the art of conversation.
In recent years, the art of storytelling has made resurgence as people realise the ability that storytelling has in connecting, engaging and informing us.
Storytelling is a powerful means of communication that is relevant across different cultures and communities. Stories have the ability to pull us into the storytellers’ journey, allowing us to bathe in their experiences and emotions.
When was the last time you couldn’t sleep at night because you couldn’t wait to read the next page of your company’s compliance training? Or you got goosebumps as the result of a particularly good training presentation about health and safety in the workplace? No…? We can’t remember the last time either. Research is showing that stories stimulate the brain and even change how we act in life.
When used in the right context, stories are amongst the simplest tools that learning and development experts can use to encapsulate a piece of learning. We feel so engaged when we hear or read a story that the areas of our brain we would use when actually experiencing the events in the story are activated (as opposed to only some areas of our brain if we were listening to a PowerPoint presentation).
As learning and development professionals, we are attuned to stories and at Aurion HQ; we love nothing better than sharing! As part of the storytelling revolution, we are developing a new online tool called Storee that will change the way we tell, create and share stories. Launching in beta soon, the tool will provide a platform for users to share their stories online.
So what makes a good story then?
- Realism and structure,
- Authentic connection to the content or storyteller,
- Connection to the organisational narrative,
- Surprise (cognitive dissonance),
- Hope (open loops) and
- Correct focus or length.
When we think of stories, it is very often the simplest stories that are the most successful and resonate with us the most. When it comes to writing and structuring stories, not all of us have the natural gift of the gab, or the penmanship of the great authors such as Dickens. However, it is important to note that many proclaimed authors use simple vocabulary and their way of expression is what makes their writing style simple.
A combination of simple language and low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. It is for similar reasons that multitasking is so hard for us. To increase the success of your storytelling, try for example to reduce the number of adjectives or complicated nouns in a presentation or article. If you come to a “bigger” word, try to think of a simpler one that can replace it.
Three reasons for using stories in learning:
- People are inundated with information. We are bombarded with information every time we leave the house, go on the internet or switch on the television. We try to digest so much information that it feels as if there is simply no more space. However, the same individuals who don’t have the time to read a one-sided compliance document will happily set aside half an hour of their busy day to listen to an interesting story.
- People love both telling and listening to stories. From your elderly relatives who share stories from their childhoods, to the prehistoric artists who have etched stories of animal hunts and tales of survival onto cave walls right through to teenage girls gossiping about celebrities in the corner of the school canteen.
- Stories are not just another method of knowledge transfer but contain the reasoning for learning. Great storytelling makes the learner feel like a discoverer. When used in an appropriate context, a good story creates the motivation to complete learning.
Whilst the power of storytelling is highly recognised in the business and marketing fields, we are only beginning to tap into the potential of stories in the learning and development field. Whilst we have incorporated personal stories into some of our recent E-Learning projects, we are incredibly excited about the potential of using more storytelling in learning at Aurion; indeed the possibilities are endless!
In our next blog article we will provide advice and tips on using stories in E-Learning programmes.
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